Daniel Yoon

Daniel Yoon

I use data to make smart decisions and creativity to build things people love.

Berkeley Haas MBA candidate with eight years of experience using data, customer insight, and cross-functional execution to improve how businesses operate.

I’ve worked across fintech, growth, customer journeys, and internal tools—and I build games, apps, music, and stories from the ground up.

Experience

2021—
2026

Credit One Bank logoCredit One Bank ↗

Data Analyst, Fraud Risk Strategy

Built fraud and risk strategies supporting 60M+ transactions, $1B+ in payments, and 100K+ new customers each month, while reducing overall fraud exposure by 20% annually. Partnered across Product, Engineering, and Marketing to turn data into scalable solutions that balanced growth, customer experience, and risk.

2018—
2021

PURE Insurance logoPURE Insurance ↗

Underwriter Data Analyst 2

Partnered with local firefighters and insurance brokers to analyze property-level risk, revenue opportunities, and mitigation strategies. The work generated $500K in incremental revenue and helped deliver a 15% profit margin through the 2020 wildfire season.

Education

2026—
2028

UC Berkeley Haas ↗

Master of Business Administration

Haas Merit Scholar focused on product, technology, strategy, and the operating choices that turn ideas into durable businesses.

2014—
2018

Vassar College ↗

Bachelor of Arts, Economics

Evaluated 100+ proposals and helped allocate $750K annually through the Student Finance Committee.

Products & games

ScamShield icon
Consumer safety app · In development

ScamShield

After being scammed during an online payment, I partnered with Savi Security ↗ to incorporate its detection engine and model support while designing my own alert experience. The product turns risk signals into clear guidance so consumers can make safer online payment decisions. Coming soon

Matcha Haven title logo
Business simulation · Godot

Matcha Haven ↗

Designed a small-business economy game where players allocate resources, manage inventory, grow ingredients, sell matcha products, and reinvest earnings to expand their café.

FraudQuest logo
Learning product · Godot

FraudQuest ↗

When employees and customers struggled to retain standard fraud training, I built a score-based game that teaches scam identification through interactive decisions and competition. It was played 300+ times across the organization.

Stories & music

Children’s book illustration
Children’s books · Author

Stories for young readers ↗

As a volunteer kindergarten teacher, I learned that young readers lit up for dragons, pirates, and dinosaurs. I collaborated with illustrator Gabi Mor ↗ to turn those interests into a series of short storybooks.

Spotify logo
Indie & pop · Music

Dancy ↗

Collaborated with producers and musicians around the world to create and release original songs, reaching more than 50,000 listeners on Spotify.

Skills

Tools & methods.

Data

SQL · Excel · Snowflake · SAS · Tableau

Product & operations

A/B testing · PRD development · Process mapping · Jira

Design & build

Figma · Canva · Godot

AI tools

Claude Code · Codex · Gemini